VACUUMING! Frequently and thoroughly. Whenever we step on soiled carpet the dirt and debris works deeper into the carpet. Vacuuming frequently removes the debris before it can get down into the base of the carpet where it causes the most damage. An inexpensive vacuum may remove surface dirt but will not effectively remove deeper dirt. Your carpet is a big investment and worth prolonging it’s beauty with a quality vacuum that stands up to the industries higher standards.